How to be a successful exhibitor

  • How to be a successful exhibitor

    The most successful companies at exhibitions are those who’ve maximised their chances of succeeding in their objectives through careful planning, promoting their presence in advance and by taking advantage of the event’s promotional opportunities (many of them free of charge) enabling them to stand out from the crowd.

    Successful event participation starts now!
    Take a look below at what you can do in advance of the event and during it to increase your chances of success.

  •  Increase your visibility BEFORE the show

    Complete your online Company Profile

    As part of your Exhibitor Package, you are provided with an online company profile on the event website. Make use of it and fully complete your company description and details of the products you provide to help visitors to the Exhibitor Directory decide to put you on their “must-see” list at the event.  
    Login to the Exhibitor Portal to complete your company profile for the entry to the Show Catalogue.

    Complete your profile

    Your marketing materials & downloads

    Drive visitors to your stand by publicising now your presence at in-cosmetics Latin America. This page contains some useful materials and downloads to help you do just that. Promote your involvement to your prospects, customers and networks, by downloading the items below.


    Personalised banners

    Use social media and your website

    Social media is a great way to engage easily, instantly and cost-effectively with customers, prospects, industry experts, the press and associations, allowing you to build networks and reach people that may never have been possible before via other means. Make sure that you add your social media links to your Company Profile so that visitors can join your networks. Get started by following our Facebook, Twitter, LinkedIn, Flickr and/or WordPress channels, and use the hashtag #incoslatam in your posts.

  • Upgrade your package

    Consider upgrading your Exhibitor Package. On average, the Premium Plus Package delivers twice the number of visitors to your online company profile and more than five times as many product page views, leading to 45% more online pre-show leads through year-round priority listings and features.

    Upgrade your package

    Consider your Show Catalogue entry

    Your 100-word show catalogue entry will be taken from the information you add to your Company Profile on the Exhibitor Portal. The contact details and the product categories will also be taken from this and printed in the Show Catalogue. To stand out even further, why not contact us to include your logo and image? 

    See all the options

    PR & Press

    As well as planning your own PR campaign around your participation, to gain important exposure in key industry publications before, during and after the show, remember to share your news and plans with our international and local PR teams, so that we can highlight them in our own media campaigns.

    Contact the PR Team

  • Increase your visibility DURING the event

    Stand design

    Create instant impact with your stand design and reflect the message you would like to communicate to your target audience in your design. Explore our eye-catching yet cost-effective Smartspace stand designs.

    Stand build packages

    Launch new products

    Visitors come to in-cosmetics Latin America, the only exhibition exclusively dedicated to personal care ingredients, to discover innovations. Highlight your new ingredients in the Innovation Zone or educate your clients with interactive education options onsite.

    Explore interactive areas

    Promotional opportunities

    Now that you've booked your stand, think about ways that you can stand out to visitors at in-cosmetics Latin America with our cost-effective promotional opportunities.

    Sponsorship and promotional opportunities

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