Marketing Trends

  • Marketing Trends at in-cosmetics Latin America 2019

    These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, and research data. They are delivered by leading research companies, brands big & small and consultancies.

    Simultaneous translations will be provided in English, Spanish and Portuguese

    Download the marketing trends presentations 2019

  • 10:30 - 11:15


    Haircare in Latin America – Trends and opportunities

    In this presentation, we will give an overview of Latin America’s haircare market and present insights on current consumer behaviour in the category. We will discuss the drivers boosting sales and present key opportunities to explore this category going forward.

    Speaker: Elton Morimitsu, Senior Analyst, Euromonitor International

    11:30 - 12:15

    Opportunities in natural products in Latin America

    In this presentation, we will understand what Brazilian consumers mean by natural products, if they are interested in this type of product and if they believe in the benefits delivered by them. In addition, examples of products launched globally that could bring differentiation to Latin America will be shown.

    Speaker: Juliana Martins, Senior Analyst, Beauty & Personal Care Analyst, Mintel

    12:30 - 13:15

    The tools for sustainable innovation

    In 2013, L'Oréal launched its sustainability program, Sharing Beauty with All. In this program, one of the objectives is to ensure that all the products developed by the group have a social or environmental benefit. In this talk, Fabiana will showcase the eco-design and sustainable sourcing tools developed by the group to achieve these goals, as well as share examples of innovative products that have significant impacts.

    Speaker: Fabiana Munhoz, Head of Advanced Research, L’Oréal Brazil

    13:30 - 14:15

    From macrotrends to make-up: How evolving lifestyle needs influence product trends

    Unlike before, when make-up up was mainly reserved to women, today’s challenge is how to define make-up for everyone. How will gender fluidity influence product development and what are the possible takes on this? Fernanda Pigatto, International Marketing Director of BEAUTYSTREAMS will highlight not-to-miss texture and product concepts that will allow you to be aligned with consumer expectations and texture trends in the upcoming years.

    Speaker: Fernanda Pigatto, International Marketing Director, BEAUTYSTREAMS

    Panel Cosmetics & Toiletries Brazil Sun Protection
    14:30 - 15:10

    Sun protection and skin health

    Speaker: Denise Steiner, Clínica Denise Steiner

    15:10 - 15:50

    Photoprotection research: current panorama and future perspectives

    Speaker: Fiammetta Nigro, Federal University of Rio de Janeiro (UFRJ)

    15:50 - 16:30

    Biodiversity in favour of photoprotection

    Speaker: Maria Valéria Robles Velasco, Associate Professor, Pharmaceutical Sciences Faculty, University of São Paulo (USP)

    16:30 - 17:10

    Techniques for incorporating agents into products

    Speaker: Carlos Alberto Trevisan, Carlos & Trevisan Consulting

    17:10 - 17:50

    Beyond photoprotection: new technologies in formulations and evaluation methods for photoaging control

    Speaker: Patrícia Maria BG Maia Campos, Professor, Faculty of Pharmaceutical Sciences at Ribeirão Preto-USP

    17:50 - 18:30

    Harmonized search sun protection

    Speaker: Arthur João Gradim, Owner and Technical Director, AVISA Technical Services in Sanitary Surveillance, Technology and Environment Ltda.

    10:30 - 11:15

    The new role of fragrances in cosmetics - Challenges & opportunities

    Paralela Olfativa School has as main objective in this presentation, to discuss about some main issues that the R&D area may encounter during the application of fragrances in some specific formulations. Rationals will also be addressed, which can support the marketing team to make the most of fragrance presence as a key element in order to endorse sensory claims for their products.

    Speaker: Danielle Barbizan, Technical Fragrance Manager, Reckitt Benckiser / Instructor, Paralela Olfativa School

    11:30 - 12:15

    The future of Skincare

    In this presentation, Bruna Ortega, Beauty & Fashion Expert of WGSN, will present the drivers for the beauty consumer, using WGSN’s research methodology which analyses the macro shifts in society, technology, industry, environment, politics and creativity that identified the themes driving approach to beauty, such as new ingredients antipollution, inclusion and digital wellness.

    Speaker: Bruna Ortega, Beauty & Fashion Expert, WGSN

    12:30 - 13:15

    Fragrance through the decades: the social, political and economic trends that influence Fragrance

    Sue Phillips, International Fragrance Expert, CEO Scenterprises Inc. takes you on a ‘fragrance journey’ to explore Fragrance through the Decades and to recognize the Economic, Political and Social movement that have influenced Fragrance trends, and discover which ingredients are resonating with today’s consumers and why, including: Personalization, Emotional Intelligence in fragrance and the Influence of Millennials.

    Speaker: Sue Phillips, International Fragrance Expert, CEO, Scenterprises Inc.

    13:30 - 14:15

    Asian Beauty Now – Emerging trends and commercial opportunities

    Asian Beauty Now will give you bankable insights into this complex, trend-leading and, most importantly, lucrative industry – and the opportunities it holds for Latin American brands. You will learn how to develop addictive product and engagement strategies, discover which product trends are already resonating with Latin American consumers, and gain an understanding of the Asian consumer and their approach to beauty.

    Speaker: Andrea Bisker, Head, Stylus Brazil

    14:30 - 15:15

    Beauty Mood Matters

    Modern lifestyles are stressing out consumers, highlighting a need for new approaches to boost mood and improve mental wellbeing. We’ve seen mood enhancing properties brought to the fore when it comes to new product development across a variety of sectors. Andrew will take a look at some of the key ways the beauty industry wants to make people feel, and look, good.

    Speaker: Andrew McDougall, Global Analyst, Mintel

    15:30 - 16:15

    Nature + Tech - Reinventing beauty for Ecological Natives

    The beauty and trend specialists Vânia Goy e Iza Dezon, identified some of the most recent innovation dynamics to help beauty brands and suppliers develop sustainable and disruptive products, services and retail strategies to guarantee their relevance in the near future. Come and learn about Ecological Natives, the generation of youngsters that is demanding new production methods, packs, formats, points of sale and services that take into account their health and the environment's, above all else.

    Vânia Goy, Journalist and Beauty & Wellness Expert,
    Iza Dezon, Trend Expert, PeclersParis

    16:30 - 18:00

    Indie Brands in Brazil – Insights and trends of this new and growing market

    Indie Brands were born of entrepreneurs' willingness to fill industry gaps, dare with innovative products and a new way of managing business. Registering a two- to three- digit growth in recent years, Indie Brands are a phenomenon in the global beauty market and have become the hottest brands for cosmetics retailers because of their success with very specific consumer profiles. Factor-Kline will present the main insights of its unprecedented market study, "The Indie Brands Market for Cosmetics in Brazil".

    Speaker: Juliana Bondança, Industry Consultant, Chemicals & Materials and Personal Care, Factor-Kline

    What's the future of indie brands? Meet Simple Organic

    In this presentation, Patricia Lima will discuss the proximity that Indie Brands have with their consumers, and what are the best strategies that Indie Brands are adopting to keep a direct dialogue with the consumer and enhance loyalty.

    Speaker: Patricia Lima, Founder, Simple Organic

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