What to do in São Paulo?

  • Enjoy São Paulo

    With a population made up of almost 12 million inhabitants, 70 nationalities, and with over 15 million tourists received annually, São Paulo is a global city that unites customs and cultures. Absolutely different, São Paulo is tuned, trends and styles setter with options for leisure, business and entertainment for many different tribes, from intellectuals to athletes through clubbers, religious, hipsters and workaholics.

  • Entertainment

    Tourists come in search of the mostdiverse events, including the São Paulo Fashion Week, the Virada Cultural, one of the largest Pride Parades in the world, the Brazil Grand Prix Formula 1, the International Motor Show, the Biennial of Art, the International Film Festival and many other good examples.


    São Paulo is full of options to suit every budget. Museums have cheap tickets and many do not charge for entry at least one day of the week.
    Not to mention “zero cost” rides around several cultural centers and more than 100 city parks.

  • Nightlife

    Nightlife in São Paulo is an accurate portrayal of the city: frantic, creative and democratic. In 2014, CNN’s columnist Mark Manson chose São Paulo as one of the ten best places in the world when it comes to parties, nightclubs and other nightly entertainment.


    São Paulo is the main destination for shopping tourism in the country, with luxurious options and super affordable shopping malls. One of the most charming addresses of São Paulo is Rua Oscar Freire. There are more than 200 stores and international brands.

  • Gastronomy

    The city has some of the best restaurants in Latin America and the world. There are over 15,000 restaurants and 20,000 bars offering all kinds of cuisine, with national and international options and that fits every budget.

    Must see

    The 10 must-see suggestions for those who are in town: Parque Ibirapuera, Avenida Paulista, MASP, Bairro da Liberdade,  Centro Histórico, Theatro Municipal, Mercado Municipal, Região da Luz, Museu do Futebol and Vila Madalena.

  • Take advantage of travel discounts

    If you're attending in-cosmetics Latin America you may be able to benefit from a range of travel discounts.

    Current Travel Discounts

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    in-cosmetics Latin America attracts an international audience so wherever you’re coming from we can help you find your way.

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